Who we are and what we offer
Who we are and what we offer
Welcome – We Are Synergy
Synergy, led by Sari Israeli and Ynon Harel, was born out of a genuine passion for communication, people, and brands. The company stands at the forefront of public relations in Israel and is recognized as one of the most innovative, leading, and influential firms in the field of strategy and PR. With extensive experience and a strong presence in the economic, business, and cultural media landscape, we are here to connect your story to the world and to your target audiences – with precision, impact, and authenticity.
What Do We Do?
We specialize in building sharp, winning strategies and narratives, and in creating effective communication that delivers results. Whether you’re an early-stage startup, an industry-leading brand, or a public figure with a vision – together we’ll craft the communications strategy that makes a difference.
Our Services Include:
- Strategic Public Relations
- Crisis and Reputation Management
- Corporate Communications
- Narrative and Content Development
- Collaborations with Key Opinion Leaders
- Media Event Production and Management
How Does It Work?
We believe in true collaboration, personalized solutions, and a human approach – where the client is a partner in the process. Together, we’ll analyze your goals, understand your audience, and design campaigns that create visibility, engagement, and real impact.
Why Us?
Innovation, creativity, and precise messaging
Deep understanding of both Israeli and international media
Hands-on guidance from senior-level professionals
A warm, supportive environment – for both clients and team members
Shar Israeli
A seasoned media professional with experience working with media outlets, corporate clients, public institutions, and public figures. Brings a sharp ability to refine messaging and a deep understanding of Israel’s media landscape.
Ynon Harel
An expert in strategic communication, crisis management, and spokesperson services. With a rich background in both the business and public sectors, he knows how to translate complex needs into clear and effective communication strategies.
Communication Strategy
Public Relations and Spokesmanship
Digital and Social
Crisis Management
Spokesmanship
Marketing Content
Communication Strategy
Starting from defining the communication strategy, implementation and media support, up to determining the operative steps based on the strategy.
Public Relations and Spokesmanship
Initiation of media activities, creating differentiation and media presence, management of the Spokesmanship array, effective media exposure, press conferences and launches.
Digital and Social
The Digital and Social Media Department of our Firm works with our customers, from establishment and management of the Digital and Social Media array up to digital campaigns, segmentation of markets and focused target audiences.
Crisis Management
The Firm specializes in crisis management, which includes: Comprehensive communication management, crisis forecasting and preparation prior to its outbreak, preparation of an emergency plan and damage control in real time.
Spokesmanship
The Firm acts for its customers in creating an image change, handling specific crisis events and internal crisis, through planning, defining and implementing a communication informative strategy.
Marketing Content
The Marketing Content Department includes the provision of marketing content collaterals, which generate added value for the customer, creation of bonding and identification with the brand, articles, press releases and new media.